This premier, state-wide event annually brings together approximately 600 growers, researchers, and technical support providers!

The conference is devoted to fruit, vegetable, and cut flower production, handling, harvesting, marketing, storage, and related topics. The conference kicks-off with pre-conference events including fruit and vegetable grower roundtable discussions with university specialists where the group debriefs on the production year, challenges are discussed and questions are answered.

The main conference program has more than 20 different educational tracks with more than 70 speakers. The trade show offers more than 60 vendors featuring horticulture products and services.